Build Better Products

Quotes

“Better products improve the lives of the people who use them in a way that also improves the company that produces them.”

“The sad truth is that it’s almost impossible to identify which ideas are going to be world changing and which are going to be barely remembered.”

“For something to be better than it was, you need to know what better means.”

“The best ideas, the ones that really seem to catch on, almost always come out of a need experienced by somebody and noticed by somebody else.”

Expert Reviews

“This book should be mandatory reading for anybody making product decisions.”

~ Eric Ries, author of The Lean Startup

“If you’re looking to build a better product (and who isn’t?), Klein is here to help. Build Better Products is your go-to guide for relevant frameworks, useful exercises, and actionable expert advice.”

~ Anne Raimondi, SVP of Marketing, Zendesk, and lecturer, Stanford Graduate School of Business

“We all know that most products fail, but few books offer a prescriptive way to avoid this grim reality. Use Laura’s book to guide your product teams toward a successful end run.”

~ Jaime Levy, author, UX Strategy

Who should read this book

• Product Managers:  To gain practical, step-by-step strategies for building successful user-centered products.
• UX/UI Designers:  For insights into effective user research and design methodologies that enhance user experience.
• Entrepreneurs and Startup Founders:  o learn how to validate assumptions, measure impact, and iterate effectively for sustainable growth.
• Developers and Engineers:  To understand the importance of integrating user feedback and business goals into product development.

Publisher’s Note

Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience.