Continuous Discovery Habits

Quotes

Discovery isn’t a one-time activity. A digital product is never done.

A continuous mindset requires that we deliver value every sprint.

An outcome is a change in human behavior that drives business results.

Balancing desirability, feasibility, and viability is key to effective opportunity prioritization.

Expert Reviews

If you haven’t had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success.

~ Marty Cagan

Teresa Torres shows how to truly – and continuously – include customers. This is a must read for every CEO and product team out there.

~ Phil Terry, Founder, Collaborative Gain; co-author, Customers Included

Teresa’s work in product discovery is a constant and critical reminder that job number one for a product team is to understand who you are building for and what value you can create for them. Her methods inspire rigor similar to a workout coach – product discovery is a regular, consistent practice, that’s measurable and impactful.

~ Jocelyn Mangan, CEO, Him For Her

It’s no secret that regularly engaging with customers helps you discover better opportunities to serve them – yet we all struggle to do it well. This book is an indispensable guide to making this critical activity a continuous habit.

~ Martin Eriksson, Co-Founder & Chairman, Mind the Product

Teresa has helped our product teams shift from a focus on outputs to delivering outcomes by helping us understand our customers better. We are building better solutions that get used more often and provide more value for our customers.

~ Mike Herrick, SVP Technology, Airship

Teresa has mastered the art of helping product teams adopt a continuous cadence to their discovery work. Reading this book is like having her by your side, guiding your work, helping you find success, while developing your expertise.

~ Hope Gurion, Product Leader & Team Coach, Fearless Product

Who should read this book

• Product Managers, Designers, and Engineers who are part of cross-functional product teams and want to build products that genuinely meet customer needs while driving business value.
• Product Leaders and Executives seeking to implement a structured, continuous discovery process within their organizations.
• Entrepreneurs and Innovators looking to develop a sustainable approach to product development that integrates customer feedback consistently and iteratively throughout the product lifecycle.

Publisher’s Note

How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?

In this book, you’ll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You’ll learn to balance action with doubt so that you can get started without being blindsided by what you don’t get right.

If you want to discover products that customers love-that also deliver business results-this book is for you.