Escaping the Build Trap

Quotes

If we build something that provides no value to the customer, it doesn’t matter how beautifully designed it is or how well it works—it will not be successful.

To create a product-led organization, we need to shift our focus from output-driven metrics to outcome-driven metrics.

In product-led organizations, success is measured by how well we solve customer problems, not by how many features we release or how quickly we build them.

Expert Reviews

A rare product management book that has the courage to suggest that when an entire company is product focused, the results can be astonishing.

~ Dave Pinke, Practicing Law Institute

Who should read this book

• Product Managers: Ideal for those looking to improve their ability to align product development with business outcomes and customer needs.
• Business Leaders and Executives: Essential for leaders seeking to transform their organizations into product-led companies that prioritize value creation over mere output.
• Aspiring Product Managers: A must-read for those new to the field, offering foundational insights into effective product management practices.
• Cross-functional Team Members: Valuable for designers, developers, and marketers who want to understand how to better collaborate within a product-led framework.

Publisher’s Note

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

• Why organizations ship features rather than cultivate the value those features represent
• How to set up a product organization that scales
• How product strategy connects a company’s vision and economic outcomes back to the product activities
• How to identify and pursue the right opportunities for producing value through an iterative product framework
• How to build a culture focused on successful outcomes over outputs