Hypothesis-Driven Development

Quotes

In tech and in innovation, good ideas are testable ideas.

The practice of decoupling problem vs. solution is a hallmark of product design.

Linking Continuous Design forward to Hypothesis Testing ensures that we’re not just building the right thing, but that we’re continuously learning.

Debugging user behavior isn’t just about fixing problems; it’s about understanding the why behind the what.

Helping your team apply HDD is about fostering a culture of experimentation and data-driven decision-making.

Expert Reviews

We’ve learned a lot about how to build successful products and this book delivers that step by step.

~ Nir Eyal, Bestselling author of Hooked and Indistractable

This is a book I think every product manager and every engineer should read.

~ Darren Bauer Kahan, former SVP of Engineering at SAP Concur

Companies that make decisions based on the principled use of data have such an advantage — anyone who wants to understand these principles should read this book and pay close attention to the frameworks it lays out.

~ Casey Lichtendahl, PhD, Adjunct Faculty at UVA Darden and Data Scientist at Google

Who should read this book

• Product Managers who want to enhance their product development skills using Hypothesis Driven Development.
• Engineers seeking to understand and apply data-driven methodologies in their work.
• Tech Business Leaders aiming to reduce waste, increase efficiency, and foster healthier teams.

Publisher’s Note

There’s a lot of waste in tech. Billions of dollars of it. Software gets written and digital products designed and shipped that no one wants. Some say it’s “just a part of doing the business of innovation” in hot new markets.

But waste is not inevitable anymore.

Hypothesis Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams’ creative capabilities in directions that drive growth and innovation.

In this book, Alex Cowan delivers a fresh new formula that helps teams reliably derive measurable value for a product or feature. Rather than focusing on mere output, successful tech leaders (and companies) are using HDD to build smarter. Drive a culture of continuous experimentation and continuous delivery, and create the outcomes you want with HDD.

Using a modern, evidence-based approach and a focus on the economics of decisions, Cowan guides today’s business leaders towards creative confidence and fluency across the product development process. Work with your development team to deliver code securely, confidently, and with value-adds. Use modern, cutting edge practices to drive growth, minimize waste, and innovate.

You can deliver business value and create great digital products. This book will show you how.