Essential Reads for Business Success
Lean UX
Quotes from Lean UX
“Doing the least amount of work isn’t lazy. It’s lean. Remember, we’re trying to eliminate waste, and extra work spent testing your idea is waste.”
“Your primary concern is not to create value but to create learning.”
“The point of an MVP is that it’s focused on learning.”
Expert Reviews
“Lean UX is a book that changed how software is made forever…for the better. By showing product companies how to design with their customers and continuously improving as customers grow and change, Lean UX has enabled a new generation of products that not only look good but are good.”
~ Christina Wodtke, lecturer, Stanford Computer Science Department, and author, Radical Focus
“As the Siskel & Ebert of the digital product-making process, Gothelf and Seiden provide scathingly precise guidance to large organizations undergoing their digital transformations. From their combined experience in the field spanning the spryest tech startup to century-spanning grown-up companies, their guidance is refreshingly more ‘let’s fix this now’ painkiller advice from real practitioners than the latest homeotherapy cure-all from armchair agilists.”
~John Maeda, SVP Chief Experience Officer, Everbridge.
“For the past eight years, Lean UX has been my go-to recommendation for teams learning how to work together to design great experiences. This latest version goes above and beyond, solidifying the teachings in an easy-to-follow format and examples of this working in practice. This is required reading for any modern product development team.”
~ Melissa Perri, CEO, Produx Labs, senior lecturer, Harvard Business School
Who should read this book
- Product Managers: To effectively integrate user-centered design with Agile development and enhance product outcomes.
- UX Designers: To adopt lean methodologies that focus on continuous user feedback and iterative design.
- Agile Coaches and Scrum Masters: To foster collaboration between cross-functional teams and streamline the product development process.
- Startup Founders and Entrepreneurs: To build user-driven products efficiently, reducing time-to-market and minimizing waste.
Publisher’s Note
Lean UX is synonymous with modern product design and development. By combining human-centric design, agile ways of working, and a strong business sense, designers, product managers, developers, and scrum masters around the world are making Lean UX the leading approach for digital product teams today.
In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. You’ll learn tactics for integrating user experience design, product discovery, agile methods, and product management. And you’ll discover how to drive your design in short, iterative cycles to assess what works best for businesses and users. Lean UX guides you through this change – for the better.
- Facilitate the Lean UX process with your team with the Lean UX Canvas.
- Ensure every project starts with clear customer-centric success criteria.
- Understand the role of designer on an agile team.
- Write and contribute design and experiment stories to the backlog.
- Ensure that design work takes place in every sprint.
- Build product discovery into your team’s “velocity”.
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Other Books From - Minimum Viable Product (MVP)
The Lean Product Playbook 
Build Better Products 
Running Lean 
Lean Analytics 
The Lean Startup About the Author
Jeff Gothelf
Jeff Gothelf helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX and the Harvard Business Review Press book Sense & Respond as well as the...
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Josh Seiden
Josh Seiden is a designer, author and coach who works with teams to create great products and services. He helps teams solve real problems for customers and create value for businesses. He also works as a coach to help teams...
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