Running Lean

Quotes from Running Lean

“Speed of learning is the new unfair advantage.“

“Your job then isn’t just building the best possible solution, but owning the entire business model and making all the pieces fit.”

“The #1 reason why products fail is building something nobody wants. The #2 reason why products fail is not getting the right buy-in from key stakeholders.“

“No framework can guarantee success. But a good framework can provide a feedback loop for making better evidence-based decisions in the face of extreme uncertainty.”

Expert Reviews

“Your competition will use this book to outgrow you.”

~Mike Volpe, Hubspot

“Alistair and Ben have written a much-needed dose of reality.”

~ Brad Feld, Foundry Group & Techstars

“This is applicable to organizations of all shapes and sizes, from small business to big government.”

~Jennifer Pahlka, Code For America.

“Lean Analytics is the missing piece of Lean Startup, with practical and detailed research, advice and guidance that can help you succeed faster in a startup or large organization.”

~ Dan Martell, CEO & Founder of Clarity.

Who should read this book

• Aspiring and Serial Entrepreneurs: Those looking to systematically validate their ideas and build successful startups.
• Corporate Innovators and Intrapreneurs: Professionals aiming to foster innovation within larger organizations by applying lean methodologies.
• Product Managers: Individuals responsible for developing and launching new products who seek a structured approach to minimize risks.
• Makers and Visionaries: Creators who want to build the next generation of impactful products through a disciplined, iterative process.

Publisher’s Note

We’re building more products today than ever before, but most of them fail—not because we can’t complete what we want to build but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You’ll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur’s journey from initial vision to a business model that works.

Key topics covered include:

• Deconstructing your idea using a one-page Lean Canvas
• Stress-testing your idea for desirability, viability, and feasibility
• Defining key milestones charted on a traction roadmap
• Maximizing your team’s efforts for speed, learning, and focus
• Prioritizing the right actions at the right time
• Learning how to conduct effective customer interviews
• Engaging customers throughout the development cycle
• Continually testing your product with smaller, faster iterations
• Finding a repeatable and scalable business model

Running Lean is for aspiring and serial founders, corporate innovators, product managers, and makers who want to level up and build the next generation of successful products