Good to Great

Quotes from Good to Great

“Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great.”

“The Hedgehog Concept is a simple, crystalline concept that flows from deep understanding about the intersection of three circles: what you can be the best in the world at, what drives your economic engine, and what you are deeply passionate about.”

“When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great performance.”

“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice.”

Expert Reviews

“This carefully researched and well-written book disproves most of the current management hype – from the cult of the superhuman CEO to the cult of IT to the acquisitions and merger mania. It will not enable mediocrity to become competence. But it should enable competence to become excellence.”

~ Peter F. Drucker

“With both Good to Great and Built to Last, Mr. Collins delivers two seductive messages: that great management is attainable by mere mortals and that its practitioners can build great institutions. It’s just what us mortals want to hear .”

~Wall Street Journal.

“The difference is how hard Mr. Collins works to arrive at his simple conclusions. They are based on years of detailed, empirical research and are all the more powerful for producing such unexpected results.”

~ Financial Times

Who should read this book

• Business Leaders and Executives:  To understand the principles and practices that can transform a good company into a great one.
• Entrepreneurs and Start-up Founders:  To gain insights into building a strong foundation for sustained success and growth.
• Management Students and Academics:  To explore in-depth research and real-world examples of successful business transformations.
• Corporate Strategists and Consultants:  To learn about key strategies and frameworks that can drive organizational excellence and long-term performance.

Publisher’s Note

The Challenge:
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study: 
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards:
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world’s greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons:
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness — why some companies make the leap and others don’t.

The Findings:
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice.

The findings include:

• Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
• The Hedgehog Concept: (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
• A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
• The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, “fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?